Senior Brand Strategist · MENA & Europe

Most brands bring
materials.
I build voices that
belong.

Sara Radwan. 22 years. Arabic · English · French · German.
Brand strategy and creative direction for UAE private sector and international clients entering MENA.

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Sara Radwan
Sara Radwan Brand Strategist & Creative Director
22+Years Experience
4Languages
3Continents
∞Not One Thing. Everything.
Brand Strategy— MENA Market Entry— Arabic–English Brand Voice— Creative Direction— Brand Audit— Multilingual Strategy— Publications— Integrated Campaigns— Brand Strategy— MENA Market Entry— Arabic–English Brand Voice— Creative Direction— Brand Audit— Multilingual Strategy— Publications— Integrated Campaigns—
Point of View

What I believe — and why it changes everything.

Strategy starts by defining the brand as a character — its voice, values, personality. When this narrative is clearly defined and shared with everyone who touches it, every touchpoint reinforces the same story.

That consistency is what turns communication into strategy.

01
Define the Character

Voice, values, personality — established before anything is produced.

02
Share the Narrative

Everyone who works on the brand understands the same story.

03
Build Consistency

Every touchpoint reinforces perception. That is the strategy.

Two decades.
Four languages.
One discipline.

Senior Brand Strategist based in Abu Dhabi, specialising in brand voice, strategic positioning, and communications for UAE private sector organisations and international companies entering MENA.

What I do that most strategists can't: I work fluently in Arabic and English — not as a translator, but as a strategist who understands what each language demands culturally, emotionally, and commercially.

Currently completing — CIM Level 7 Postgraduate Diploma in Professional Marketing.
Full Profile →
BasedAbu Dhabi, UAE
MarketsUAE Private Sector · MENA · Europe
LanguagesArabic · English · French · German
Experience22 years
SpecialismMENA Entry · Brand Voice · Multilingual
StatusOpen to Projects
What I Do

Not one thing.
Everything.

A multilingual brand strategy practice for organisations communicating across cultures.

01
Brand Strategy
& Identity

End-to-end brand creation — naming, positioning, visual identity, and brand guidelines built to last.

02
Creative Direction
& Campaigns

Campaign concept, art direction, and production management across government and institutional clients.

03
Publications &
Annual Reports

Institutional publications — annual reports, protocol guides, educational series — bilingual by design.

04
Social Media &
Content Systems

Strategy, design systems, and template libraries for institutional social channels — bilingual by design.

05
Experience Design
& Events

Exhibition identity, environmental graphics, and full spatial experience for institutional events.

Case Studies

The work
that speaks.

All Case Studies →

Trusted by organisations across the UAE, MENA, and beyond

Let's Work Together

Ready to build
something lasting?

Available for brand strategy, MENA market entry, and Arabic–English brand voice projects. Based in Abu Dhabi. Working globally.

Email Me LinkedIn →
LocationAbu Dhabi, UAE · Available Remotely
LanguagesArabic · English · French · German
SpecialisationMENA Market Entry · Arabic–English Brand Voice
AvailabilityOpen to Projects
Emailhello@sarahradwan.me